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The Pocket Testament League

Case Study

The Pocket Testament League

How The Pocket Testament used Pursuant to reach more supporters, increase conversions, and improve supporter lifetime value.

In order to help Christians who struggle to share Jesus, The Pocket Testament League has created a simple method to sharing Jesus that works for anyone. In fact, they have taught millions of Christians around the world how to share the gospel over a hundred and fifty million times. By 2028, The Pocket Testament League is aiming to energize more than 225,000 Christians to invite 130 million people to meet Jesus, using this simple repeatable method of sharing the Word of God.

By the
Numbers

34%

Increase in post call average gift.

40%

Increase in phone connection rate.

26%

YOY increase in Gospel order revenue.

By the
Numbers

34%

Increase in post call average gift.

40%

Increase in phone connection rate.

26%

YOY increase in Gospel order revenue.

The Challenge

For the past three years, The Pocket Testament League has been facing year over year declines in Gospel order revenue. They turned to Pursuant’s GivingDNA™ Platform for strategic insight to determine which constituents to target in their phone outreach campaign.

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The GivingDNA ™ platform has resulted between 50 and 135 more potential mid level donors that we’ve been able to speak with in just the last 90 days.

Mollie Yoder
Director of Membership

The Solution

In 2020, using Pursuant’s proprietary GivingDNA™ Platform ,The Pocket Testament League was able to identify their mid-level donors and prospects who were most likely to connect on the phone and subsequently make a gift or place gospel orders for themselves and others.

The Results

So far the League has seen a 34 % increase in the average gift made post-call, which can be attributed to donor insights provided to them by the GivingDNA™ platform. In the second half of 2019 , the League were able to connect with just 17 -21% over the phone, but after leveraging the GivingDNA™ platform, The Pocket Testament League saw connection rates between 24% – 30% in the first half of 2020. They also saw a 26% year-over-year increase in revenue from Gospel orders. 

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