The Challenge

The team at Crown recognized the need to reach a wider audience of potential donors who had the capacity to support their cause. In the past, the team used a mixture of Excel spreadsheets and their CRM to identify new and existing donors to invite to these kinds of events, but these methods had limitations, and they knew they were missing out on more individuals and opportunities. The team needed a more effective solution to identify and engage these potential donors.

The Potential

To overcome the limitations of their previous methods, Crown turned to GivingDNA, a comprehensive data analytics, wealth screening, and advanced segmentation platform. The organization aimed to leverage GivingDNA's capabilities to identify potential donors who had engaged with them in some capacity and possessed the financial capacity to partner with them. They sought to expand their invitation list strategically and reach individuals who shared a connection with their mission.

The Solution

 By pairing their mission and team with GivingDNA, Crown was able to fine-tune their donor outreach efforts and expand their reach effectively. GivingDNA's curated segmentation allowed them to identify and engage 535 individuals who had some familiarity with Crown, demonstrated a high net worth, and possessed a favorable RFM score.

The Results

Crown’s efforts with GivingDNA yielded remarkable results and significantly impacted their fundraising endeavors:

1. Donations from Event-Related Source Codes: Of the 535 individuals identified through GivingDNA, nine people donated to the event-related source codes, resulting in a total of $7,950 raised. This demonstrates the effectiveness of targeted outreach in motivating donors to contribute.
   
2. Increased Overall Donations: Since the event, Crown witnessed a notable increase in donations from this group, with 271 out of the 535 newly identified donors contributing a total of $104,000. This substantial increase highlights the effectiveness of using GivingDNA to expand the donor base and raise funds.

Building on their success, Crown plans to continue utilizing GivingDNA as an integral part of their donor engagement and fundraising strategies. They will further refine their criteria for identifying potential donors, leveraging GivingDNA's comprehensive data analysis to optimize their outreach efforts.

Crown recommends that other organizations facing similar challenges explore the capabilities of GivingDNA. By leveraging its powerful features, including data filtering, comprehensive analytics, and an intuitive interface, organizations can overcome blind spots, identify potential donors more effectively, and achieve substantial improvements in their fundraising efforts.

Thanks to GivingDNA's capabilities, Crown expanded their donor reach, attracted new contributors, and significantly increased their fundraising outcomes. Their partnership with GivingDNA demonstrates the importance of leveraging data analytics tools in nonprofit organizations to achieve their mission and financial goals